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Apple's risky bet on CarPlay

What is Apple's strategy with CarPlay?

One reason why it has been mostly silent around it is that it can take years to release something that touches complicated software and hardware, requires a collaboration between Apple and the carmaker, and all in the long development times of the car industry. It's very difficult for Apple to find a balance between creating a UI that is clearly 'Apple', that is at the same time custom enough to the carmaker, allows drivers to personalize it, and requires minimum design and development cost. For carmakers, offering their services inside the Apple ecosystem has benefits because it is a trusted platform and everybody has accounts and payments set up already which means they reach a wider audience.

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