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Apple’s rumored iPhone 18 release strategy may sound odd, but it has numerous benefits
Recently, multiple reports have claimed that Apple will be switching up its iPhone release schedule beginning in 2026. Starting with...
Recently, multiple reports have claimed that Apple will be switching up its iPhone release schedule beginning in 2026. By spreading the base model iPhone to a separate launch in the spring, it’ll require Apple to make the phone more interesting, for two reasons. Of course, it’s cheaper, but it always lived under the shadow of the Pro models, even in years where Apple made rather impressive upgrades to the base iPhone.
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