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Apple's Shot on iPhone Campaign Turns 10 and Wins Advertising Award
Apple's long-running "Shot on iPhone" campaign by advertising agency TBWA\Media Arts Lab won a Grand Prix award for Creative...
The simple yet highly effective series of ads showcase real photos shot by iPhone users across billboards, transit posters, and more. "'Shot on iPhone' was awarded the Grand Prix for its groundbreaking ability to democratize creativity, transforming everyday moments into art," said Andrea Diquez, CEO of the advertising agency GUT. Apple's Terminal app is getting a visual refresh in macOS Tahoe, and it's the first notable design update since the command-line tool debuted.
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