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Apple’s Spin on the Personalized Siri Apple Intelligence Reset
Most rank and file engineers within Apple do not believe that feature existed in an even vaguely functional state a year ago, and the first any of them ever heard of it was when they watched the keynote with the rest of us on the first day of WWDC last year.
Wikipedia says, “After Dyson’s article, the word ‘vaporware’ became popular among writers in the personal computer software industry as a way to describe products they believed took too long to be released after their first announcement.” Is that not exactly what happened here? I spoke this week, off the record, to multiple trusted sources in Apple’s software engineering group, and none of them ever saw an internal build of iOS that had this feature before last year’s keynote. I don’t know why they’re sticking with that euphemistic phrasing, which to many people’s ears makes it sound like in the next 12 months, which might include this fall.
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