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Apple's tariff costs and iPhone sales are soaring - how long until device prices are too?
According to Apple's recent earnings call, tariffs will add another $1.1 billion to its costs this quarter. What does that mean for you?
Elyse Betters Picaro / ZDNET Tariffs cost Apple approximately $800 million last quarter. The feeling among investors prior to the earnings release was that the iPhone would enjoy a bump in sales as consumers pulled the trigger on an upgrade ahead of any tariff-related increases. And the new models landing later this year also give Apple the ability to tweak prices and make savings on the bill of materials.
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