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Apple's Vision Pro Gaining Traction in Some Niches of Business


Apple's $3,500 Vision Pro is finding real traction in niche enterprise use, like CAE's pilot training, Lowe's kitchen design visualization, and Dassault's engineering workflows. "Over the last few weeks, I had an opportunity to try out some of those applications, and they are game-changers, albeit w...

Apple's $3,500 Vision Pro is finding real traction in niche enterprise use, like CAE's pilot training, Lowe's kitchen design visualization, and Dassault's engineering workflows. Scientists, manufacturing experts, product managers and others use its platforms to design and engineer molecules for drug development, as well as data centers, factories, aircraft and electric cars. The 3DExperience platform was launched more than a decade ago, pulling together a range of Dassault brands including 3DExcite on the premise that "everything is going to become an experience," 3DExcite Chief Executive Tom Acland said.

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