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Apple’s Vision Pro was an ugly dud — ‘When bankers and VCs took over Silicon Valley they created a chasm between marketing and reality, or decoration and innovation’
When Apple unveiled its AR/VR Vision Pro headset early last year the product was met with just an absolute ocean of tech press hype. You couldn’t spend thirty seconds online without reading a…
Less than a year later there’s ongoing gossip that Apple ended production of the headset due to “weak demand and customer dissatisfaction.” The Information was the first to suggest as much last October, noting that weak sales had component makers scaling back part production as early as last Spring, as soon as it became clear this wasn’t, as it turns out, anywhere close to a technological revolution. While many returned the product after experiencing headaches, vision issues, neck pain, and motion sickness, even the people who kept it are reportedly not using it as much as Apple expected, largely due to the lack of compelling apps and games.” VR and AR is also a challenge because computing size and battery life aren’t anywhere near where they need to be to offer the kind of transformative, inobtrusive experiences companies are promising.
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