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AppleTV+ Wants to Pay Actors Based on How Many People Watch Their Movies
Streaming companies reportedly want to transform how actors and other talent are compensated.
Under the newly proposed system (which is really only an idea, at this point), talent—like actors and other production staff—would reportedly be paid based, at least partially, on how well the movie performs on the company’s platform. Bloomberg cites an internal memo and conversations with entertainment industry folks to report that Apple has been meeting with talent representatives to pitch them on the new compensation model. This model was tied to the initial growth of the streaming industry when platforms were trying to win over big talent and were willing to dole out large amounts of money just to get certain actors, directors, or producers onto their sites.
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