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Archive raises $30M to solve fashion’s pollution problem with online resales

The fashion industry has concerned Emily Gittins since adolescence.  The sector is, after all, one of the most polluting in the world. According to

In 2021, Gittins teamed up with Ryan Rowe to launch Archive, a company that provides software to fashion brands and merchants so they can create resale platforms tailored to each business’s wants and needs, including a spot where people can sell used clothes to each other. There is a massive opportunity in the general second-hand market, which is expected to hit $73 billion by 2028 in the U.S. alone, according to the resale report by retailer ThreadUp. That share of the fashion industry is only expected to increase, as the Guardian reported, especially among young people and anyone else looking for more eco, and budget-friendly options.

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