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Are Amazon's AI-Generated Review Summaries Part of a Larger Change in Online Shopping?

"Customer say," writes Amazon on at least some of their product pages, across from that grid showing the number of five-star and four-star reviews... But at the bottom of that summary is a disclaimer that what you read was "AI-generated from the text of customer reviews." This has been going on ...

"Customer say," writes Amazon on at least some of their product pages, across from that grid showing the number of five-star and four-star reviews... And after reviewing how AI distilled nearly 40,000 reviews into a succinct summary, their impression has shifted to "hmm ... maybe this is a decent use of text-summarizing AI — as long as you learn to read Amazon's AI digests with a savvy eye..." Juozas Kaziukenas, founder of the e-commerce research firm Marketplace Pulse, pointed out that since Amazon started the AI-generated review summaries last year, the company has tweaked them to highlight terms or features that apparently come up a lot in customer ratings. A bunch of technology companies, including Amazon and Meta, are also betting that AI will be better and cheaper than current methods for creating product advertisements to clog your online shopping results and social media feeds.

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