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Are Levi's from Amazon different from Levi's from Levi's?
Yes, but not in the way you’d think.
To figure out whether these aesthetic variations made for differences in quality, I took all the jeans to the testing lab of F.I.T.’s Textile Development and Marketing Department. The pairs were mixed and relabeled to obscure which one came from which retailer; lab assistant Cesar Saavedra stamped and snipped out samples, which were then weighed, pipetted with bleach, and clamped into a blue metal machine that exerted hundreds of pounds of force to rip the denim against the grain before releasing with a pneumatic hiss. Levi’s sources its fabric from dozens of mills across the world, from luxury supplier Candiani in Italy to sites in India, Bangladesh, Mexico, and Turkey.
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