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Are you being exploited by AI-powered surveillance pricing?
The extent to which businesses use surveillance pricing is unknown, the FTC said.
Now firms could be exploiting this vast trove of personal information to charge people higher prices,” FTC Chair Lina Khan said in a statement. Amazon had a secret algorithm called Project Nessie that let it gauge how much it could raise its prices before its competitors took notice and changed theirs, too. Media reports suggest that companies across a wide variety of sectors — including grocery stores, restaurant chains, travel, and hospitality — are considering implementing surveillance pricing or have already done so.
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