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Ariel Kaye built a brand that’s outlasted the DTC boom
This week, Dom spoke with Ariel Kaye, the founder of the home lifestyle brand Parachute.
Naturally, TechCrunch wanted to see what it has been like managing the DTC boom these past few years and brought Kaye onto our podcast Found to chat about it. She learned to manage logistics, hire a team, and find a network of other entrepreneurs who could support her during the highs and lows of — wait for it — being a solo founder. We spoke to her on this week’s Found about being a solo founder and also went into topics like hiring, fundraising, and how she has managed to remain relevant even after other DTC brands have gone bust.
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