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Ark: Aquatica developer shifts blame for disastrous AI trailer onto marketing team


Snail Games' development team says the recent AI-fused trailer for Ark: Aquatica was the responsibility of the marketing department.

The designer said he didn't "have any knowledge" as to why the marketing team decided to use AI for Ark: Aquatica's trailer, which was revealed at GDC. Kohl said we would all hear more closer to launch, but did highlight a brief gameplay trailer for Aquatica released by the developer, which you can see below. At the time of writing, Snail's marketing team is yet to comment on last week's trailer.

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