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Artifact, Personalized News App From Instagram Co-Founders, Is Shutting Down


Artifact, the personalized news reader built by Instagram's co-founders, is shutting down roughly a year after opening to the public. "We have built something that a core group of users love, but we have concluded that the market opportunity isn't big enough to warrant continued investment in this w...

Artifact, the personalized news reader built by Instagram's co-founders, is shutting down roughly a year after opening to the public. "We have built something that a core group of users love, but we have concluded that the market opportunity isn't big enough to warrant continued investment in this way," wrote CEO Kevin Systrom in a Medium post. We are at an existential moment where many publications are shutting down or struggling, local news has all but vanished, and larger publishers have fraught relationships with leading technology companies.

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