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Artifact’s DNA Lives on in Yahoo’s Revamped AI-Powered News App


Artifact, the news app startup from Instagram's cofounders, was purchased by Yahoo earlier this year. The web giant then used some of Artifact's AI smarts to supercharge its own mobile news app.

Downs Mulder says what you see in the new Yahoo News app is the result of a careful balance of AI and editorial decision making. Still, the main problems with recommendation algorithms that aggressively track user behavior and promote news stories with high engagement is that they often reinforce bias and can lead to the spread of misinformation. Downs Muller says Yahoo is trying to very carefully balance on that ethical tightrope of delivering what users want to read without causing troublesome side-effects.

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