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Artists are making creative companies apologize for using AI
Businesses that rely on creatives should probably avoid angering them.
Despite this, the company shared a new marketing campaign for its Magic: The Gathering card game on January 4th that was quickly scrutinized for containing strangely deformed elements commonly associated with AI-generated imagery. AI detectors are notoriously unreliable and regularly flag false positives, and other methods like the Content Credentials metadata backed by Adobe can only provide information for images created using specific software or platforms. WotC issued a public apology, reaffirmed its anti-AI stance, provided a reasonable explanation that echoed clear difficulties in the larger art world, and committed to preventing similar mistakes in the future.
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