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As AI kills search traffic, Google launches Offerwall to boost publisher revenue
Offerwall lets publishers give their sites' readers a variety of ways to access their content, including through options like micro payments, taking surveys, watching ads, and more.
Offerwall lets publishers give their sites’ readers a variety of ways to access their content, including through options like micro payments, taking surveys, watching ads, and more. A Twitter-like social networking startup called Post, backed by a16z, most recently tried to make micro payments work for publishers, but it ultimately shut down due to a lack of traction. In Google’s case, it’s working with a third party, Supertab, which allows site visitors to pay a small amount to access the online content for a period of time — like 24 hours, a few days, a week, etc.
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