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As AI Kills Search Traffic, Google Launches Offerwall To Boost Publisher Revenue
An anonymous reader quotes a report from TechCrunch: Google's AI search features are killing traffic to publishers, so now the company is proposing a possible solution. On Thursday, the tech giant officially launched Offerwall, a new tool that allows publishers to generate revenue beyond the more tr...
An anonymous reader quotes a report from TechCrunch: Google's AI search features are killing traffic to publishers, so now the company is proposing a possible solution. Offerwall lets publishers give their sites' readers a variety of ways to access their content, including through options like micropayments, taking surveys, watching ads, and more. While no broad case studies were shared, India's Sakal Media Group implemented Google Ad Manager's Offerwall feature and saw a 20% revenue boost and up to 2 million more impressions in three months.
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