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As Australia bans social media for kids under 16, age-assurance tech is in the spotlight
Age assurance, an umbrella term that refers to technologies for verifying, estimating, or inferring an internet user's age, is being thrust into the
The law, which is expected to come into force in Australia in November 2025, will require social media platforms to take “reasonable steps” to ensure they verify users’ age and prevent minors from accessing their services. “We are an independent, third-party conformity assessment body that tests that ID and age check systems work,” explains ACCS’ CEO and founder, Tony Allen. While the Australian trial is grabbing headlines at the moment, he says the ACCS is doing age-assurance testing projects “all over the world” — including in the U.S., Europe, and the U.K. — predicting the technology is “definitely coming” to much more of the internet soon.
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