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As big tech invests in fit personalization, True Fit adoption on Shopify soars 900%
Contributor Content True Fit, the leading AI-driven size and fit personalization platform, is transforming the world of online apparel and footwear shopping through the democratization of its Fashion Genome, particularly in its recent partnership with Shopify. True Fit’s mission? To decode size and fit using AI for apparel companies and shoppers alike, promising that consumers will find […]
As unsure sizing remains the number one source of purchase hesitancy and friction for online clothing shoppers, True Fit’s AI-platform and data advantage is already unlocking new growth for large enterprise retailers, and as well as emerging brands and merchants. Rob Widdick, Co-founder and CEO of Lozuri, a rapidly growing online multi-brand luxury marketplace on the Shopify platform commented, “By integrating True Fit’s expertise and extensive fitment data, we are reducing return costs and lessening our environmental impacts.” Jessica Arredondo Murphy, Co-founder and COO at True Fit, commented: “For more than a decade, our solution has learned tens of millions of shoppers’ preferences, bodies and styles on an almost DNA level to figure out what they will love.
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