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As Bluesky soars, Threads rolls out custom feeds globally

As X competitor Bluesky takes off, topping 20 million users, Meta's own Twitter-like app, Instagram Threads, has begun rolling out a new feature called

As X competitor Bluesky takes off, topping 20 million users, Meta’s own Twitter-like app, Instagram Threads, has begun rolling out a new feature called custom feeds, to its global audience. But Threads retains the lead among the X competitors, with more than 275 million monthly users, largely thanks to its ability to jump-start its network by leveraging Instagram’s social graph and integrations with Meta’s other apps. After the feeds are created, they can be pinned to the top of the Threads’ home screen on the web in the columns-based view (similar to Twitter’s Tweetdeck or X Pro), making them easier to access.

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