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As deal rumors fly, Alphabet and HubSpot would be a strange pairing
Looking closely at the rumor that Alphabet is looking at buying Boston-based HubSpot, it feels unlike that such a deal would happen.
It’s worth noting that the two companies have a relationship already, a partnership to use Google ads to drive sales in HubSpot, which can sometimes be the start of an acquisition discussion like this. When you combine that with the austerity program that most tech companies have been on in recent years, and a warning from Google CEO Sundar Pichai in January that more job cuts were coming, it’s not the type of deal that seems likely in a belt tightening climate, and certainly one that might be tough to justify to employees if those kind of optics actually matter. HubSpot faces pretty powerful competition from Adobe and Salesforce, two well-capitalized firms, so this wouldn’t give Google a lock on that market by any means, but if there’s a risk, there’s sure to be a termination fee involved to hedge against that, another factor the company would need to take into consideration.
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