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As Facebook Abandons Fact-Checking, It’s Also Offering Bonuses for Viral Content


Meta decided to stop working with U.S. fact-checkers at the same time as it’s revamping a program to pay bonuses to creators with high engagement numbers, potentially pouring accelerant on the kind of false posts the company once policed.

“BREAKING — ICE is allegedly offering $750 per illegal immigrant that you turn in through their tip form,” read a post on a page called NO Filter Seeking Truth, adding, “Cash in folks.” Before Facebook began cracking down on content in late 2016, American fake news peddlers and spammers based in North Macedonia and elsewhere cashed in on viral hoaxes that deepened political divisions and played on people’s fears. “Our work involves analyzing the latest trends and high-profile news related to celebrities and shaping it in a way that appeals to a specific audience — particularly conservatives and far-right groups who are predisposed to believe certain narratives,” the email said.

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