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As Sony's mobile sales fall fast, I still don't know why Xperia exists — and that's the problem
Sony backed itself into a corner with its choice of direction for the Xperia lineup, and it's seeing the consequences.
Per rumors and leaks, the smartphone is expected to depart somewhat from Sony's typical strategy for handsets, which is to lean into the company's photography prowess and target the niche and premium markets. (Image credit: Evan Blass)The global smartphone market has experienced frequent dips and peaks over the last few years, largely related to the fluctuating economy and world events. The brand's only shot at this point is to stay the course and make niche, unique smartphones that actually cater to a tangible audience, and that's already turning into a losing battle.
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