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As Twitter/X rivals explode, news aggregator SmartNews struggles to retain users
News aggregator app SmartNews had a tough 2023, beginning with widespread layoffs in January and wrapping up with a leadership change that saw co-founder
A recent analysis of what went wrong at SmartNews by news site Rest of World pinned the app’s downturn on Suzuki’s “unconventional leadership.” Ondreijka admitted he might not have been convinced to jump from Google to SmartNews if it hadn’t been Suzuki doing the recruiting directly — the two had met previously, years before — but insisted things were fine despite that unexpected first-day surprise. Sensor Tower also suggested that lapsed product iterations and feature launches likely contributed to falling consumer interest and interaction with the SmartNews app.
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