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As US TikTok users move to RedNote, some are encountering Chinese-style censorship for the first time
Chinese social media platform Xiaohongshu, also known as RedNote, has been hiring for a surprising position in recent days: English-language content moderators.
The sudden influx of overseas users, many of whom call themselves “TikTok refugees,” is posing a new challenge for the app, which must now strike a balance between satisfying China’s stringent content moderation rules while also providing a positive experience for its non-Chinese-speaking newbies. A few RedNote users also noted that posts about the Japanese anime My Hero Academia, which faced censorship in China since 2018 due to controversial references to Japan’s wartime history, have since been removed from the platform. Another post, which still appears on RedNote’s official website as of Thursday, shows that the company is looking for new “innovation operation interns” who will help with “promoting the healthy development of the content community ecosystem” in English.
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