Get the latest tech news
As X loses its CEO, daily usage is down and competition is growing
X is still the dominant social media platform, but its daily active user base has declined and competitor Threads is seeing higher rates of growth.
Year-over-year, the Elon Musk-owned social network has seen its daily active user base decline by roughly 10% as of the second quarter of 2025, according to new data provided by app intelligence firm Sensor Tower. On X, user engagement and loyalty remain strong, despite the increased competition from Meta as well as open source social networking movements like Bluesky and Mastodon, and other startups. Last year, top advertisers by U.S. ad spend were Samsung, Temu, State Farm, MGM, the NFL, Robinhood, Flutter, the NBA, Mihoyo, and Microsoft.
Or read this on TechCrunch
