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Asia & MENA gaming markets approach $100B, 2B players in 2028 | Niko Partners
Per Niko Partners' Asia & MENA market models, the firm expects gaming to generate nearly $100B and grow to 2B players by 2028.
“Asia and MENA remain critical in the global games market, and drivers to the growth in these regions include localization, increase in participation by female gamers, government support for esports, growth of out-of-app monetization of mobile games, and rising spending power.” said Lisa Hanson, CEO of Niko Partners. “In order to gain meaningful access, companies must get to know the local market realities and clearly understand the context behind the data they use for their strategic planning.” Niko Partners saw this growth in playtime across individual platforms with average hours played up 28.1% for PC, 19.3% for mobile and 12.0% for console.
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