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Ask Jerry: How to curate your Google news search and why you should
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Someone tried really hard to make that happen by paying close attention to the way search engines use keywords and relevant topics. News websites try to fight it by balancing content with the right keywords in a way that isn't going to trigger anything from the search engine that would look bad. Companies like Google fight hard against disingenuous SEO techniques because you don't want to end up on a junk website.
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