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Assassin's Creed boss discusses "devastating" impact of Shadows' diversity and inclusivity backlash


Assassin's Creed franchise boss Marc-Alexis Coté has addressed the online backlash which has swirled around the main ch…

Guillemot's comments followed a similarly vague blanket apology by Ubisoft for "some elements in our promotional materials [that] have caused concern within the Japanese community" which also stated that "while Yasuke is depicted as a samurai in Assassin's Creed Shadows, we acknowledge this is a matter of debate and discussion". ""By choosing Naoe and Yasuke as protagonists, we are expanding the narrative landscape, offering new points of view that challenge established norms found in many works of fiction, while staying true to the history that shaped them. It can be a platform for meaningful exploration and reflection wrapped in the excitement of unforgettable gameplay, and it is that fusion of creativity, diversity, immersion and fun that continues to define the franchise and connect it with players around the globe."

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