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At SXSW, Bluesky CEO Jay Graber pokes fun at Mark Zuckerberg with Latin phrase T-shirt


When Bluesky CEO Jay Graber walked on stage at SXSW 2025 for her keynote discussion, she wore a large black T-shirt with her hair pulled back into a bun.

When Bluesky CEO Jay Graber walked on stage at SXSW 2025 for her keynote discussion, she wore a large black T-shirt with her hair pulled back into a bun. What might look like your average black T-shirt is a subtle, yet clear swipe at Mark Zuckerberg, a CEO who represents everything that Bluesky is trying to work against as an open source social network. “If a billionaire came in and bought Bluesky, or took it over, or if I decided tomorrow to change things in a way that people really didn’t like, then they could fork off and go on to another application,” Graber explained at SXSW.

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A shirt whose price increases by 1 euro with every purchase