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At VB Transform: Perplexity CBO on factfulness, plagiarism and how AI (and Perplexity) are aiming to rewrite the unwritten rules


Perplexity offers an "answer" engine that makes search so simple, while publishers say it's just stealing content. What's the real story?

Publishers, however, really, really aren’t as crazy about the search engine, even calling it “a rent-seeking middleman on high-quality sources.” Answers bring the results to the user, rather than directing the user to the source, and that means they get all the ad revenue while the source, with all the information, gets none. Maybe the question is whether the unwritten robots.txt rule (thou shall obey the request to not scrape a site) is ready to be rewritten in the Age of AI? That’s why you don’t want to miss his talk at VB Transform 2024, with an opportunity to pose questions, where he’ll be tackling the ways Perplexity is shaping how AI evolves, large language models and their practical applications — plus why the future of AI requires new thinking around data utilization, organizational efficiency and new capabilities — and more.

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