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At WWDC 2025, Apple sang developers’ praises amid AI letdowns and App Store battles
Apple has yet to deliver on some of the key technology advances that could modernize developers' apps for the AI era.
Image Credits: AppleOther changes point to Apple seeing developers as just another lever to be pulled to make the company more money, while it focuses on delighting consumers with new bells and whistles, like its interface design overhaul dubbed Liquid Glass. Though inspired by its VR headset Vision Pro, Apple didn’t offer developers an explanation as to why they should make over their perfectly functional apps to meet these new design guidelines. But Apple’s cultural preference for keeping secrets, despite years of comprehensive leaks, largely from Bloomberg’s Mark Gurman, kept it from suggesting that Liquid Glass was anything but an updated new look to wow consumers.
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