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At WWDC, Apple says it will use AI to tag apps to improve discoverability on the App Store


Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week's Worldwide Developers Conference

These tags will initially be generated by Apple’s large language models using various sources, like the app’s metadata. Apple says that developers will also be able to create custom product pages that appear when a user searches for apps using particular keywords. It’s also improving its app “nutrition labels” feature; expanding its lineup of app age ranges (there are now five); and extending offer codes to consumables, non-consumables, and non-renewing subscriptions.

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