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Atari Acquires Intellivision Brand
Atari announces the acquisition of Intellivision, signifying the unification of two of the most iconic competing brands from the '70s and '80s....
Mattel went as far as enlisting the actor George Plimpton to appear in a series of ads comparing the two systems, as well as an eight-minute-long video shown at the Gamescom trade show. Atari owns and/or manages a portfolio of more than 200 unique games and franchises, including world-renowned brands like Asteroids ®, Centipede ®, Missile Command ®, Pong ®, and RollerCoaster Tycoon ®. The Atari family of brands includes game developers Digital Eclipse and Nightdive Studios, the publishing label Infogrames, and the community-based sites AtariAge and MobyGames.
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