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Atari acquires Intellivision brand, uniting competitors from gaming’s early years


Atari has acquired the Intellivision brand, purchasing its trademarks and uniting competing brands from the 1970s and 1980s.

Secure your spot now and join us in LA for an unforgettable two days experience exploring the theme of resilience and adaptation. Mattel went as far as enlisting the actor George Plimpton to appear in a series of ads comparing the two systems, as well as an eight-minute-long video shown at the Gamescom trade show. The Amico was originally supposed to come out in October 2020, but then it was delayed to 2021 because of parts shortages related to the pandemic.

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Intellivision brand

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uniting competitors

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Atari purchases 1970s/80s arch rival Intellivision to end the longest console war in history

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Atari acquires longtime rival Intellivision