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Automakers jump on Tesla’s brand woes with discount EV offers
Tesla trade-ins in the U.S. are at an all time high as some owners become disillusioned with Elon Musk’s politics, and some just want to avoid their car
Most of the offers don’t require buyers to actually trade in their Teslas to qualify, though Joseph Yoon, consumer insights analyst at Edmund, says the trend is certainly pointing towards EV owners making the switch due to the automaker’s recent brand devaluation. Musk’s use of his wealth to help elect Donald Trump to office and his subsequent takeover of the federal government via DOGE have led many to associate Teslas with the controversial billionaire. On the automaker side, Sean Tucker, lead editor at Kelley Blue Book, told TechCrunch the economics of trade-ins are different at the moment due to Tesla’s unique situation.
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