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Automattic acquires relationship manager Clay to add an identity layer to online tools
WordPress.com owner Automattic has added another communication-focused startup to its lineup: relationship-management app Clay.
Image Credits: ClayYou can use the app to keep up with things you want to know about people, like job changes, relocations, updated bios, recent social posts, and more. As part of the acquisition, which closed last week, Clay’s small team, including its co-founders Zachary Hamed and Matthew Achariam, is joining Automattic. For Clay, the long-term plan at Automattic includes integrating with Beeper, and ultimately becoming an identity layer for a variety of different tools.
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