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Auxia raises $23.5 million to tackle enterprise marketing’s ‘reacquisition treadmill’
Auxia secures $23.5M to help enterprises leverage first-party data with AI agents, boosting customer lifetime value by 84% and solving the costly customer reacquisition problem.
Auxia’s platform employs what the company calls “agentic AI” — essentially a team of specialized artificial intelligence systems that work together to analyze customer data, make decisions, and deliver personalized experiences across channels. While Auxia declined to name specific customers, citing confidentiality agreements, Guha noted that a “top five global bank” is already using the platform — unusual for an early-stage start-up in the financial sector, where security and compliance concerns typically slow adoption of new technology. The company faces competition from established marketing platforms including Salesforce and Google, though Guha argues that existing solutions offer only “narrow band personalization” rather than comprehensive customer journey optimization.
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