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Aviron’s $2,499 gamified treadmill will keep you on your toes
Aviron’s home fitness equipment operates on a simple principle: People hate working out. But many of those same people love playing video games. Perhaps
Where brands like Peloton dominated the market through an almost cult-like devotion to its instructors and classes, Aviron continues to bank on gaming to set itself apart. The good news for the Victory Treadmill is that Aviron has built a robust software and gaming experience for the rower and bike that can largely be ported over to the new hardware. It’s clear the company hasn’t made the same sort of massive investment in instructors/classes that we’ve seen from the likes of Peloton, but that content is more of a supplement to the core gaming offering.
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