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AWS unveils new service for cloud-based rendering projects


In an announcement timed for the National Association of Broadcasters conference in Las Vegas, which kicks off later this month, Amazon today announced

“We’re at a tipping point in the industry where demand for rendering quality VFX and the amount of content created using generative AI are outpacing customers’ [compute] capacity,” Passemard added in a blog post. A startup wizard in Deadline Cloud walks customers through the process of setting up a render farm, including providing the size and duration of their projects to determine instance type and configuring permissions. But the COVID-19 pandemic accelerated VFX workloads’ move to the cloud as the cost of maintaining hardware — and the space to store it — increased and work simultaneously dwindled, the result of work-from-home mandates and health-related shutdowns of productions.

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