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B2B marketplace The Folklore bags $3.4M seed to get brands into global stores
It initially served fashion brands only but has grown to serve more consumer companies, including those in beauty, health and wellness.
What started out as a mission to open the global market for fashion brands, has grown into a platform that serves a diverse range of consumer companies, including those in beauty, health and wellness. Rasool told TechCrunch that the startup is introducing new services to give brands additional help they require to scale, including capital and talent. The plan follows $3.4 million seed raised in a funding round led by Benchstrength, a VC firm by ex-General Catalyst partners Kenneth Chenault Jr and John Monagle, with the participation of existing investors Slauson & Co, Techstars, and Black Tech Nation Ventures.
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