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B2B vs. B2C is not about who’s buying, but how you’re selling
B2B and B2C, while believed to be stark opposites in many ways, are not purely categories of audiences.
Still, getting your classification right is crucial because it fundamentally impacts your operational structure, marketing approach and, most importantly, revenue channels. Commonly, founders frame their business model solely based on their target customers. Instead, they represent distinct sales and marketing strategies that govern a startup’s approach towards audience engagement, relationship management, and revenue generation.
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