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B3 partner with Reach Labs to launch user acquisition platform and GameChain


B3, an open gaming ecosystem built by Coinbase veterans, has partnered with Chris DeWolfe's startup Reach Labs to deploy a UA platform.

B3, an open gaming ecosystem built by Coinbase veterans, has partnered with Chris DeWolfe’s startup Reach Labs to deploy a user acquisition (UA) platform. “We’re building a developer-first ecosystem at B3 and the Reach Labs team brings deep expertise and distribution infrastructure that’s purpose-built for the challenges of onchain and offchain growth. “Distribution is the biggest challenge for software, who increasingly battle high acquisition costs and market saturation,” said Chris DeWolfe, cofounder of Reach Labs, in a statement.

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