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Bacon with ice cream? McDonald’s AI drive-thru trial isn’t going well
McDonald’s AI drive-thrus are going viral as customers struggle to place orders, leading to the trial of AI to be ended.
The fast food chain was running a pilot of an AI-powered ordering assistant with IBM but this will now be ending as the technology is set to be removed from around 100 stores nationwide. “While there have been successes to date, we feel there is an opportunity to explore voice ordering solutions more broadly,” Mason Smoot, the chief restaurant officer for Mcdonald’s USA wrote in the system message. Smoot explained the company will continue to evaluate plans to make “an informed decision on a future voice ordering solution by the end of the year.”
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