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Bain bets on Indian domestic work startup Pronto even as rivals face criticism


Pronto, which provides cleaning, laundry and home services within 10 minutes, has raised $2M at a $12.5M valuation.

You only need to look at the breakneck pace at which instant delivery apps like Blinkit, Zepto, and Swiggy Instamart have grown and continue to see adoption soar in the country. Investors are likely stoked to invest in such startups given their potential for growth, but Pronto’s funding is coming at a time when people are increasingly sensitive to how gig workers are treated by platforms. To assure its customers that its workers are verified and vetted, Pronto does in-house training, government ID and police verifications, and court record checks, Sardana said.

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