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Balancy raises $700K to improve game live ops
Balancy has raised $700,000 in investment from game industry veterans to improve game live operations, or live ops.
Studios spend a tremendous amount of resources on the engineering aspects of live operations versus the monetization side, which can bring significant lifetime value (LTV) uplift. Asked how a company can make an improvement in monetization with a live update, Balancy said, “Imagine you’ve launched a special offer in your game, but it’s not performing as expected. Typically, you’d have to ask your engineering team to make adjustments and wait for the next app release to implement the discounted offer for players who didn’t purchase the initial one.
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