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Banijay Asia and Nodwin Gaming form strategic partnership for esports, games and youth entertainment in India
Banijay Asia and Nodwin Gaming announced a strategic partnership to revolutionize esports, gaming and youth entertainment in India.
The partnership will also bring new scripted and captive reality shows to daylight, with both companies co-developing new intellectual properties (IPs) and pioneering fresh content concepts across gaming, esports and youth culture. Deepak Dhar, group CEO of Banijay Asia & Endemol Shine India, said in a statement, “This collaboration with Nodwin Gaming is an exciting extension of our vision to create content that resonates with evolving youth audiences. Backed by Banijay’s global expertise, we’re now set to scale the IP across multiple languages and markets, with the ambition of building an international format.”
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