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Bay Area Restaurants Are Vetting Your Social Media Before You Even Walk In


Bay Area Michelin-starred restaurants are conducting extensive background research on diners before they arrive, mining social media profiles and maintaining detailed guest databases to personalize dining experiences. Lazy Bear maintains records on 115,000 people and employs a guest services coordin...

Bay Area Michelin-starred restaurants are conducting extensive background research on diners before they arrive, mining social media profiles and maintaining detailed guest databases to personalize dining experiences. SingleThread's reservation team researches social media, Google, and LinkedIn profiles for guests, where meals cost over $500 on weekends. Co-owner Giancarlo Paterlini said their director of operations reviews each reservation for dining history and wine preferences to customize service.

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